What is your organic program worth?
Value what your organic visibility earns today, or what reaching your targets would add. Change the blanks and the numbers follow. Nothing you enter leaves your browser unless you ask for a lookup.
Defaults are published benchmarks you can change under Assumptions. Direct value counts clicks only. Influenced value is an estimate and stays out of the totals until you switch it on.
Your site gets organic visits a month. About % of visitors convert, and each conversion is worth $. You expect a % organic program costing Keeping that visibility costs $ a month. Over over months.
Current organic visibility is worth $254,400 over 12 months: SEO $240,000, AEO $12,000, GEO $2,400.
What the same 127,200 clicks would cost in paid search at $3.00 per click.
Month by month
| Month | Visits | Direct conversions | Revenue | Cumulative value | Cumulative cost |
|---|---|---|---|---|---|
| 1 | 10,600 | 212 | $21,200 | $21,200 | $4,000 |
| 2 | 10,600 | 212 | $21,200 | $42,400 | $8,000 |
| 3 | 10,600 | 212 | $21,200 | $63,600 | $12,000 |
| 4 | 10,600 | 212 | $21,200 | $84,800 | $16,000 |
| 5 | 10,600 | 212 | $21,200 | $106,000 | $20,000 |
| 6 | 10,600 | 212 | $21,200 | $127,200 | $24,000 |
| 7 | 10,600 | 212 | $21,200 | $148,400 | $28,000 |
| 8 | 10,600 | 212 | $21,200 | $169,600 | $32,000 |
| 9 | 10,600 | 212 | $21,200 | $190,800 | $36,000 |
| 10 | 10,600 | 212 | $21,200 | $212,000 | $40,000 |
| 11 | 10,600 | 212 | $21,200 | $233,200 | $44,000 |
| 12 | 10,600 | 212 | $21,200 | $254,400 | $48,000 |
| Total | 127,200 | 2,544 | $254,400 | $254,400 | $48,000 |
Detailed mode: paste keywords, questions and prompts
Every default is a published benchmark or a labelled estimate. The benchmarks page lists each with its source and date, and the methodology page has every formula.
- Click-through rate by position. Round midpoints of Advanced Web Ranking and FirstPageSage position studies, 2025.
- Classic clicks when an AI Overview appears. Ahrefs and Seer Interactive studies of AI Overview impact, 2025.
- Clicks per search when cited in an answer. Estimate. Published figures range from 1% to 10% depending on query type.
- AI prompt demand as a share of search volume. Estimate. AI assistants handle a fraction of Google query volume and only part of it is commercial.
- Clicks per prompt when you are mentioned. Estimate based on reported AI referral rates, 2025.
- Influenced visits per AI referral click. Estimate. Adjust to your own brand-search lift if you measure it.
- Conversion factor for influenced visits. Estimate.
- Answer-surface visits as a share of organic search visits. Estimate from published AI Overview click studies, 2025.
- AI assistant referrals as a share of organic search visits. Estimate from reported AI referral shares across analytics vendors, 2025.
- Share of answers each surface accounts for. Assistants: StatCounter worldwide AI chatbot share, August 2026, rounded, with Grok estimated. Answer surfaces: estimate of AI Overview views against Perplexity answers.
What this is
Organic Upside projects what an organic program is worth across three places people find you: classic search results (SEO), answer surfaces like AI Overviews and Perplexity (AEO), and AI assistants like ChatGPT, Claude, Gemini and Copilot (GEO). It follows the same logic as a search business case: more visibility, more visits, more conversions, more revenue, compared with what the program costs.
Every formula is on the methodology page. Every default is on the benchmarks page. If you are not sure where to find a number, read find your numbers.