What is your organic program worth?
Free. Nothing you enter leaves your browser until you ask.
Your site
Your site gets organic visits a month. About % of visitors convert, and each conversion is worth $. You expect a % organic program costing Keeping that visibility costs $ a month. Over over months.
Your phrases
Add the keywords, questions and prompts you care about. Skip this and the benchmarks stand in.
Already tracking with Web Cited across ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek? Paste your weekly report link and the measured share lands on your rows.
SEO keywords (0)
One keyword per line, with volume, position, target and cost per click after it if you have them.
AEO questions (0)
One question per line, with volume and how often you are cited if you have them.
GEO prompts (0)
One prompt per line, with prompt volume and your current share if you have them.
Your standing
Your result
Current organic visibility is worth $254,400 over 12 months: SEO $240,000, AEO $12,000, GEO $2,400.
Influenced value is an estimate of the sales that start in an AI answer and finish somewhere else. It stays out of the totals until you switch it on.
Show month by month
What the same 127,200 clicks would cost in paid search at $3.00 per click.
Month by month
| Month | Visits | Direct conversions | Revenue | Cumulative value | Cumulative cost |
|---|---|---|---|---|---|
| 1 | 10,600 | 212 | $21,200 | $21,200 | $4,000 |
| 2 | 10,600 | 212 | $21,200 | $42,400 | $8,000 |
| 3 | 10,600 | 212 | $21,200 | $63,600 | $12,000 |
| 4 | 10,600 | 212 | $21,200 | $84,800 | $16,000 |
| 5 | 10,600 | 212 | $21,200 | $106,000 | $20,000 |
| 6 | 10,600 | 212 | $21,200 | $127,200 | $24,000 |
| 7 | 10,600 | 212 | $21,200 | $148,400 | $28,000 |
| 8 | 10,600 | 212 | $21,200 | $169,600 | $32,000 |
| 9 | 10,600 | 212 | $21,200 | $190,800 | $36,000 |
| 10 | 10,600 | 212 | $21,200 | $212,000 | $40,000 |
| 11 | 10,600 | 212 | $21,200 | $233,200 | $44,000 |
| 12 | 10,600 | 212 | $21,200 | $254,400 | $48,000 |
| Total | 127,200 | 2,544 | $254,400 | $254,400 | $48,000 |
The share link holds every number and any keywords you pasted. Settings files hold the same and stay on your computer.
Adjust the assumptions
Every default is a published benchmark or a labeled estimate. The benchmarks page lists each with its source and date, and the methodology page has every formula.
- Click-through rate by position. Round midpoints of Advanced Web Ranking and FirstPageSage position studies, 2025.
- Classic clicks when an AI Overview appears. Ahrefs and Seer Interactive studies of AI Overview impact, 2025.
- Clicks per search when cited in an answer. Estimate. Published figures range from 1% to 10% depending on query type.
- AI prompt demand as a share of search volume. Estimate. AI assistants handle a fraction of Google query volume and only part of it is commercial.
- Clicks per prompt when you are mentioned. Estimate based on reported AI referral rates, 2025.
- Influenced visits per AI referral click. Estimate. Adjust to your own brand-search lift if you measure it.
- Conversion factor for influenced visits. Estimate.
- Answer-surface visits as a share of organic search visits. Estimate from published AI Overview click studies, 2025.
- AI assistant referrals as a share of organic search visits. Estimate from reported AI referral shares across analytics vendors, 2025.
- Share of answers each surface accounts for. Assistants: StatCounter worldwide AI chatbot share, August 2026, rounded, with Grok and DeepSeek estimated. Answer surfaces: estimate of AI Overview views against Perplexity answers.
See it in 34 seconds
A worked example, from your numbers to your result. The transcript is under the video.
Video transcript
The video has music and sound effects but no narration. Here is everything it shows, in order.
- A simple question: "What is your organic program worth?"
- SEO means search results. AEO means answer surfaces. GEO means AI assistants.
- "Rankings aren't revenue."
- "Organic Upside, the free organic value calculator."
- Step 1, Your site: "Tell it your numbers." 10,000 search visits a month, a 2% conversion rate, $100 per conversion and a $4,000 a month program cost.
- Step 2, Your phrases: "Add your phrases." Columns for SEO keywords, AEO questions and GEO prompts fill in.
- Your result over 12 months, as an example: "$254,400." SEO $240,000 (94%), AEO $12,000 (5%) and GEO $2,400 (1%). ROI of 430% and payback in month 1, based on a $4,000 a month program ($48,000 a year).
- "Free. No account. Nothing you enter leaves your browser until you ask."
- "Organic Upside. What is your organic program worth?" organicupside.com. A free calculator, no account.
What this is
Organic Upside projects what an organic program is worth across three places people find you: classic search results (SEO), answer surfaces like AI Overviews and Perplexity (AEO), and AI assistants like ChatGPT, Claude, Gemini and Copilot (GEO). It follows the logic of a search business case: more visibility, more visits, more conversions, more revenue, set against what the program costs. You can value what you have today or what reaching your targets would add.
Direct value counts clicks only. Defaults are published benchmarks; change any of them under Adjust the assumptions. Every formula is on the methodology page, every default on the benchmarks page, and find your numbers says where to look when you are not sure.